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Endometriosis which grow somewhere else other than the endometrium also reacts to hormonal signals of the monthly menstrual cycle by building up tissue, breaking it, and eliminating it through the menstrual period. As we know, nutritional supplements play a very important role in treating endometriosis. In this article, we will discuss how vitamins help to treat endometriosis.

A. Vitamin A
I. Definition
Vitamin A is a bi-polar molecule formed by bonds between carbon and hydrogen. It is a fat soluble vitamin. This means it can not be stored in the liver but it can be converted from beta-carotene, a powerful antioxidant. Besides helping in treating endometriosis, it is also known to have strong effects in improving vision and enhancing bone growth.

II. Vitamin A and endometriosis
a) Vitamin A is a very powerful antioxidant that not only helps to strengthen the immune system, but also protects against the growth of endometriosis.

b) Vitamin A helps in regulating the gene expression by fighting against the forming of free radicals and protecting the body organs from abnormal growth of endometrial implants and adhesion.

c) Red blood cell production
Vitamin A working together with iron helps to aid the production of red blood cells and improve the oxygen level in the circulation of blood which is necessary for the body’s cells. This results in a stronger immune system as well as protecting the forming of abnormal cells.

d) Working together with Zinc
Zinc deficiency interferes with
a) Vitamin A function of protein synthesis and fatty acid metabolism.
b) Reducing the activity of enzyme that release vitamin A palmitate from the liver causing a weakened immune system fighting against the forming of free radicals, and endometrial implants, and adhesion.

e) Work together with iron
Iron is necessary for production of red blood cells that carry oxygen in the blood stream for the body’s cells. Women who have endometriosis with heavy blood loss during menstruation normally have iron deficiency because of loss of iron which is far greater than what the body can produce leading to anemia. Intake of vitamin A and iron will increase the production of red blood cells far better than taking iron supplements alone.
Remember, overloading on zinc or iron is toxic to our body. Please make sure to talk to your doctor for the correct amount.

B. Vitamin B1
I. Definition
Vitamin B1 is one of the members of the vitamin B complex, it is also known as thiamin or thiamine. It’s most common form is a colorless chemical compound with the formula C12H17N4OS. It was discovered in 1910 by Umetaro Suzuki in Japan. It is a water soluble vitamin, therefore it can be stored in the body and is required to be taken regularly.

II. How Vitamin B1 benefits women with endometriosis
Women with endometriosis are found to have vitamin B complex deficiency during the menstrual cycle. It is not known if it is caused by unhealthy diet or the inability of digestive absorption.
a) Level of estrogen
Vitamin B1 helps to detoxify the liver which may be caused by intake of of alcohol, smoking and heavy metals. A strong liver is particularly important for secretion of cholesterol in breaking down estrogen that causes menstrual cramps as well as hormone balancing in the body.

b) Immune system
Vitamin B1 is an antioxidant that helps to strengthen the immune system against the forming of free radicals, endometrial implants, and adhesion somewhere else in the body except the endometrium.

c) Red blood cells
Study shows that vitamin B1 helps to normalize the activity of an enzyme called transketolase in red blood cells resulting in increased amounts of the two proteins THTR-1 and RFC-1 which helps to transport thiamine into red blood cells. This increases the production of red blood cells in the bloodstream.

d) Nervous system
It helps to reduce tension of the nervous system as a resulting of converting carbohydrates to energy which is necessary for the proper functions of the nervous system. Thereby it reduces symptoms of endometriosis in some women such as anxiety, depression, and mood swings.

e) Intestine muscle tone
Vitamin B1 helps to secrete hydrochloric acid in the stomach which is essential for the complete digestion of food particles and decreases the risk of nutrient deficiency causing hormone imbalance in the menstrual cycle.

C. Vitamin B2
I. Definition
Vitamin B2 is water soluble, also known as riboflavin. It has a chemical compound formula of C17H20N4O6. Like many other vitamin B complexes, it plays an important role in providing energy to our body by the metabolism of fat, carbohydrates and protein.

II. How vitamin B2 helps to treat endometriosis
1. Red blood cell formation
Vitamin B2 includes the active co-enzyme forms of flavin mononucleotide (FMN) and flavin adenine dinucleotide (FAD) that helps to transport vitamin b2 into the red blood cell as well as maintaining the red blood cell formation.

2. Strengthens the immune system
Vitamin B2 is an antioxidant that helps to rejuvenate the immune system caused by toxins accumulated in the liver that helps to maintain our body’s function fighting against any abnormality of cell growth including abnormal endometrial cells.

3. Cell growth
Since vitamin B2 helps in protein metabolism, it helps to maintain normal cell division or cell growth which decreases the risk of cell abnormality and prevent endometrial cells to grow somewhere else in the body excluding the endometrium.

4. Iron and vitamin B6
Vitamin B2 is needed for a healthy mucus membrane in the digestive system. It enhances the absorption of iron and vitamin B6 which is essential for women with endometriosis and heavy flow during menstruation.

5. Migraine
The Riboflavin that is found in Vitamin B2 has shown beneficial results by assisting in decreasing the time as well as the frequency in which one gets a migraine headache due to symptoms of endometriosis during menstruation.

6. Nervous system
Vitamin B2 can assist with alleviating stress as well as reducing symptoms of depression that are brought on by digestive disorders that generally affects women with endometriosis during the menstrual cycle.

D. Vitamin B3

I. Definition
Vitamin B3 , also known as niacin, is a water-soluble vitamin. Besides being usedto treat pellagra caused by dietary lack of vitamin B3 and protein, it also has been known to be effective in treating endometriosis because women with endometriosis are found to have vitamin B3 deficiency. It has a chemical compound formula of C6H5NO2.

II. How vitamin B3 helps in treating endometriosis
1. Hormone synthesis
Vitamin B3 is found to help the manufacturing of hormones such as cortisone and the sex hormone estrogen in a woman’s body. Besides helping to inhibit levels of bad estrogen that causes menstrual cramps during menstrual cycle, it also helps to balance the prostaglandin hormone which causes over-active uterine muscles.

2. Digestive system
Deficiency of vitamin B3 is generally found in women with endometriosis during menstruation. It may be caused by the inability of the digestive system in breaking down food particles. Intake of vitamin B3 helps to re-balance the hormones that cause menstrual cramps.

3. Metabolism of carbohydrates, proteins and fats
Besides helping to provide energy for our body in metabolism of carbohydrate through bile secretion, vitamin B3 also helps in the metabolism of protein and fat which are important for our body’s function.

4. Circulatory stimulation
Vitamin B3 also helps in stimulation of the circulatory system by reducing the level of bad cholesterol (LDL) from the arteries in some people.

5. Nervous system
Vitamin B3 is important for the healthy activity of the nervous system by providing the metabolism of protein and fat which are nutrients necessary for brain cells resulting in reduced symptoms of endometriosis such as depression, anxiety, and irritation.

6. Inflammation
Vitamin B3 increases the level of prostaglandins hormones which control the physiologic processes of blood clotting and inflammation.

E. Vitamin B5
I. Definition
Vitamin B5 is also known as pantothenic acid. It plays an important role in the forming of co-enzyme A and is critical in the metabolism and synthesis of carbohydrates, proteins and fat. Vitamin B5 has a chemical structure formula of C9H17NO5.

II. How vitamin B5 helps in treating endometriosis
Most women with endometriosis were found to have low levels of vitamin B5 during the menstrual cycle for what ever reason. Without enough vitamin B5 in a woman’s body, it causes:
1. A weakened immune system
Since vitamin B5 is necessary in the metabolism of carbohydrates, it helps to generate energy for our body’s cells. Without enough levels of vitamin B5, our body’s immune system is weakened and is dangerous for the forming of free radicals and cell abnormalities.

2. Poor circulation
Our liver is the first line of defense by secreting bile into the digestive system to produce good cholesterol, which helps to inhibit the bad cholesterol in the arteries. Without enough vitamin B5, bad cholesterol is left unchecked causing difficulty for blood circulation.

3. Increased risk of over-active uterine muscles
Liver helps in metabolism of fat. Without enough vitamin B5, it causes hormone imbalance in the prostaglandins family leading to over-reaction of uterine muscles which in turn causes abdominal pain.

4. Increased tension of nervous system
Fat and protein are important for nourishing the cells in the nervous system. Low levels of vitamin B5 weakens the brain cell’s function. This leads to symptoms of endometriosis such as anxiety, mood swings, and depression.

5. Increased risk of allergic reaction
Insufficient vitamin B5 in our body causes deficiency in co-enzyme A which is necessary for our body to react to sudden substances that enter our body, causing violently allergic reactions.

6. Acne
Fatty acid metabolism becomes less efficient and the individual is more prone to have acne.

7. Hormonal imbalance
Besides helping to reduce acne, vitamin B5 also interacts with other members of the vitamin B complex by increasing the function of the adrenal glands which is necessary to balance hormones and promote normal growth of the body.

F. Vitamin B6
I.Definition
Vitamin B6 is water soluble and a member of vitamin B complex. It plays an important role in amino acids metabolism that helps to maintain the proper function in our body.

II. Endometriosis and Vitamin B6
1. Hormone balancing
Vitamin B6 is essential for the production of the right levels of prostaglandins hormones in the prostaglandins family. Deficiency of vitamin B6 causes over active uterine muscles resulting in endometrial cramps.

2. Estrogen inhibitor
Vitamin B6 helps the live in protein and fat metabolism, thereby increasing the production of good estrogen that inhibits the bad estrogen produced by the body resulting in hormone re balancing and decrease the risk of cell abnormality and cancer.

3. Anemia
Vitamin B6 increases the production of red blood cells that usually are depleted for the women with the heavy menstrual flow during menstruation.

4. Nervous system
Our nervous system requires variety of nutrients to function daily, vitamin B6 helps not only maintain a right levels of cholesterol but also increase the circulation of nutrients to our nervous system needed resulting in decreasing the symptoms of endometriosis, such as memory loss, confusion and anxiety.

5. Cell Growth
Vitamin B6 aids in the synthesis of DNA and RNA by maintaining the proper cell division and preventing cell abnormal growth such as peritoneal cells developing into endometrial cells.

G. Vitamin B12

I. Definition
Vitamin B12 is a water soluble vitamin and a member of vitamin B complex. It plays an important role in treating women with endometriosis, such as reducing symptoms of endometriosis during menstrual cycle, maintaining protein and fat metabolism, avoiding iron deficiency, etc.

II. Endometriosis and vitamin B12
1. Anemia
Women with endometriosis are found to have low levels of vitamin B12 during menstrual cycle for what ever reason. Deficiency of Vitamin B12 deceases the production of red blood cell in the blood stream causing depletion of levels of iron in the blood leading to anemia.

2. Nervous system
Vitamin B12 is vital for protein and fat synthesis that helps to strengthen the function of nervous system resulting in lessening the nervous tension such as irritation, loss of memory, depression and mood swing.

3. Insomnia and fatigue
Besides helping in protein and fat synthesis, vitamin B12 also play an important role in carbohydrate metabolism that helps to provide energy for our body function and aids in insomnia and fatigue.

4. Immune system
Liver required vitamin B12 to function properly, deficiency of vitamin B12 causes enlarged liver resulting in decreasing the function of liver in fighting against environment toxins leading to high levels of bad estrogen in the body resulting in menstrual cramps for women with endometriosis.

5. Cell abnormality
Vitamin B12 is vital for the synthesis of DNA. Deficiency of vitamin B12 increases the risk of abnormal cell growth in the body such as endometrial cells growing somewhere else in the abdomen.

H. Biotin
I. Definition
Biotin is one of the members of the vitamin B complex. It is also known as vitamin H or B7. Vitamin B7 is a co-factor in the metabolism of fatty acids, leucine, and in gluconeogenesis. It has a chemical structure formula of C10H16N2O3S. Deficiency is extremely rare, as intestinal bacteria generally produce an excess of the body’s daily requirement but for what ever reason, women with endometriosis are found to have low levels of biotin.

II. How biotin helps in treating endometriosis
1. Cell abnormality
Biotin acts as a co-factor with the other members in the vitamin B complex. It plays an important role in managing the body’s cell growth. Without enough biotin, it causes cell growth abnormality such as the forming of perinatal cells into endometrial cell in the abdominal regions.

2. Poor blood circulation
Since biotin helps in gluconeogenesis, it regulates the sugar levels in the blood stream. Without enough levels of biotin, the level of blood sugar rises causing the thickening of blood which reduces the circulatory function and blocks the transportation of nutrients and oxygen to our body’s cells. This results in an increased risk of symptoms of endometriosis.

3. Endometrial cramps
Since biotin is necessary in the metabolism of fatty acids, it helps to maintain levels of prostaglandins. Deficiency of biotin causes some members in the prostaglandins family to be over-produced during the menstrual cycle leading to menstrual and endometrial cramps.

4. Respiratory problem
Since biotin helps to synthesize carbon dioxide, without enough biotin it causes shortness of breath in women with endometriosis.

5. Risk of heart disease and stroke
If the liver cannot produce enough bile to generate good cholesterol because of not enough amounts of biotin in the body, it leads to cholesterol building up in the arteries causing the thickening of the arterial wall and the blockage o circulation of blood resulting in an increased risk of heart disease and stroke.

6. Weaken function of nervous system
Since biotin acts as a co-factor with other vitamin B complexes in the metabolism of protein, deficiency of biotin interferes with that process. It weakens the normal functions of cells in the nervous system leading to tension of the nervous system such as anxiety, dizziness, loss of memory, and depression.

I. Folic Acids
I. Definition
Folic acid is one of the members of the vitamin B complex family and is a water soluble vitamin. It also known as vitamin M or folacin. It’s major function is to maintain normal growth and DNA of our body’s cells. It has a chemical structure formula of C19H19N7O6.

II. How folic acids helps in treating endometriosis
1. Anemia
Since folic acid deficiency limits cell division, women with endometriosis with heavy blood flow during menstruation are required to take enough folic acid to help in production of red blood cell. If not, it will lead to megaloblastic anemia.

2. Cell abnormality
Since folic acid is necessary for cell division, deficiency of it will lead to abnormality of some cells in the body. Some endometrial cells may become cancerous or grow into endometrial cells in the abdomen.

3. Protein synthesis
Folic acids interact with other members of the vitamin B complex family in the metabolism of protein. This helps to provide nutrients to the cells in the nervous system. Deficiency of folic acids cause the weakening of the nervous system leading to symptoms of endometriosis.

4. Abnormal cell growth
Folic acid is essential to normal DNA replication, DNA repair, and cell division. Deficiency of folic acid interferes with cell production and cannot repair the damage of cell caused by toxin accumulated in the body leading to abnormal cell growth.

5. Heart disease and stroke
Deficiency of folic acid may help to decrease the circulating level of homocytesteine in the blood. Study shows that high levels of homocysteine in the bloodstream damages coronary arteries or makes it easier for blood clotting, resulting in an increased risk of heart disease and stroke.

6. Endometrial cancer
Since we already know that adequate levels of folic acid helps in the synthesis, repair, and functioning of DNA. Deficiency of folic acid may result in damage to DNA that may lead to cancer.

J. Choline
I. Definition
Choline is a water soluble vitamin and belongs to the group of vitamin B complexes. It was discovered by Andreas Strecker in 1864. It is used in traditional medicine in treating heart and liver disease caused by choline deficiency.

II. How choline helps in treating endometriosis
1. Strengthens the immune system
Deficiency of choline causes fat to be deposited into the liver and reduce the function of liver to fight against the abnormal forming of endometrial implants and adhesion in other parts of the body causing inflammation.

2. Reduce risk of heart diseases
Women with endometriosis are found to have low levels of choline during their menstrual cycle. The causes of deficiency are still unknown. Choline interacts with other members in the vitamin B complex family to help in carbohydrate, protein and fat metabolism which are necessary to provide energy and nutrients for our body. It also helps help to strengthen the liver in bile production, which helps to reduce the level of bad cholesterol resulting in decreasing the risk of heart diseases.

3. Increase function of nervous system
Since choline is a chemical precursor needed to produce the neurotransmitter acetylcholine, it helps to enhance the various congestion systems within the brain resulting in an improved function of the nervous system leading to reduced symptoms of endometriosis such as memory loss, poor concentration, anxiety, and mood swings.

4. Balancing hormone
Deficiency of choline causes abnormal functions of the liver. Since the liver plays an important role in fatty acid metabolism, deficiency of choline weakens the liver function resulting in excessive estrogen produced during menstrual cycle leading to hormone imbalance and endometrial cramps.

K. Vitamin C
I. Definition
Vitamin C is also known as L-ascorbate. It is a water soluble vitamin with a chemical structure formula of C6H6O6. It cannot be stored in the body for more than 24 hours and we are required to take it regularly. It is also best known for it’s antioxidant property in strengthening the immune system.

II. Vitamin C and endometriosis
1. Immune system
Vitamin C plays an important role in strengthening the immune system because of it’s powerful antioxidant property. It helps to guard our body against the forming of free radicals and abnormal growth of endometrial cells in other parts of the body.

2. Increase absorption of digestive system
Most women with endometriosis are found to have deficiency of some kinds of vitamins and minerals such as vitamin B complex, folic acid, zinc, and magnesium. Increasing intake of vitamin C not only helps to improve digestive absorption, but also increases the body’s function in fighting against all kinds of diseases including endometriosis.

3. Hormone balancing
Besides helping strengthen the liver function to balance the estrogen level during menstrual cycle, vitamin C also balances the level of prostaglandins hormones in the prostaglandins family resulting in the calming of over-active uterine muscles.

4. Reduce heavy blood flow and blood clotting
Vitamin C not only helps to protect the breaking off of the capillaries that cause heavy blood flow for women with endometriosis during menstruation but also prevents blood clotting caused by reduction of prothrombin, thrombin, and thrombokinase concentrations in the body.

5. Decrease infection and inflammation
Vitamin C helps in protein metabolism. It not only provides our body with certain necessary proteins but also blocks the synthesis of vital proteins that cause infection and inflammation.

L. Vitamin E
I. Definition
Since vitamin E is a fat soluble vitamin, it can be stored in our body and we don’t require to take it regularly. It is best known for its powerful antioxidant property.

II. The effects of Vitamin E in women with Endometriosis
a) Immune system
Since vitamin E is an antioxidant, it helps to increase liver function in fighting the forming of free radicals, abnormal cells and cancers. In endometriosis, it prevents the growth of abnormal endometrial to form implants and adhesion in other parts of the body excluding the endometrium.

b) Cell protection
Since vitamin E protects the fatty acid against degradation in the human body, it helps to prevent against the oxidation in cell membranes and cellular regions resulting in protecting against the breaking off of the capillary wall causing heavy blood flow during menstruation.

c) Red blood cells
Deficiency of vitamin E in women with endometriosis were also found to have anemia. It is caused by the faster than normal aging of red blood cells because of oxidative destruction of red blood cells.

d) Nervous system
Since we already known that vitamin E is essential for increasing the ability of red blood cells to carry oxygen in the circulation system, it helps to nourish the brain cells fighting against symptoms of endometriosis such as mood swings, anxiety, and depression.

e) Hormone imbalance
Deficiency of vitamin E also interferes with normal functions of thyroid and pituitary glands causing the increase of levels of fatty acids resulting in endometrial menstrual cramps which in turn result in the over-production of certain prostaglandins hormones.

M. Vitamin K

I. Definition
Vitamin K was first discovered by Danish scientist Herrik Dam in 1929. It is a fat-soluble vitamin. It is best known for its ability of protein synthesis and blood coagulation. Dietary deficiency is extremely rare because it is produced by bacteria in the digestive system. Since it is fat soluble, it can be stored in our body and we do no need to take them regularly.

II. How vitamin K effects women with endometriosis
1. Nervous and circulation systems
Vitamin K helps to convert glucose into glycogen which is essential for improving the liver function in fighting against the forming of bad cholesterol accumulated in the blood stream causing high blood pressure, making transportation of oxygen more difficult to the body’s cell, increasing the risk of heart disease and elevating tensions of nervous system. Glycogen can be stored in the liver, muscles, and can be used in case of deficiency.

2. Abnormal bleeding
Vitamin K also helps in production of prothrombin which is an important substance for blood clotting. Women with endometriosis were found to have vitamin K deficiency leading to heavier than normal bleeding during menstruation.

3. Immune system
Since vitamin K helps to strengthen the liver’s function, indirectly it protects our body from environmental toxins that cause abnormal endometrial implants and adhesion growing somewhere else other than the endometrium as we mentioned in the other articles.

4. Cell Growth
Vitamin K is also said to be an important vitamin that helps to regulate the cellular functions including cell adhesion, cell proliferation, and protection against the cell’s cytoskeleton to break up the membrane and bulge outward causing the loss of membrane asymmetry and attachment. Deficiency of vitamin K may cause an increase in the risk of irregularity cellular growth, such as endometriosis.

5. Anemia
Since vitamin K deficiency causes heavy bleeding for women with endometriosis adhered to the abdominal region leading to anemia as a result of depletion of red blood cells in the body or inability of the body to produce more red blood cell to cover the loss during menstruation

Since endometriosis is treatable and manageable by natural remedies and a self help course, if you have endometroisis, please look on the bright side.

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Destination weddings have become incredibly popular over the years, and for many newly engaged couples, the interest in getting married in the Caribbean is increasing every day!

After talking with many of my clients that have visited our travel agency to inquire about a destination wedding, they seemed to all agree that getting married on a Caribbean Island or even on a Caribbean Cruise is something they have always desired. The exotic locale, convenience, value, and stress free environment it fashioned were some of the many reasons couples find this option very appealing.

Before I talk more on the Caribbean, allow me to first talk a little bit about who I am, and the reason why I view the Caribbean as a popular wedding destination choice.

Back in July of 2000 I attended Travel College, and this is where I met this beautiful Italian girl in my class named Maria. It was clear that the both of us were on the same path of becoming professionals in the travel industry, and at the time we never knew what we were about to experience. Once we graduated, Maria and I were immediately employed by different travel agencies that soon opened up a world of opportunities for us, one being the awareness of how popular destination weddings were actually becoming at the time.

Now at this point you may be asking yourself; “What does this all have to do with having a Caribbean Wedding?” The answer will be clear once I explain!

You see Maria and I since we graduated College stayed in touch, and soon we fell in love! In March of 2004 we decided to get married, and being that we both were working in travel, and the fact that we were sending many of our clients to all these spectacular destinations for their weddings, plus getting all this positive feedback on how memorable their weddings were, it was a clear cut decision for the both of us on what we wanted to do next.

Taking the non-traditional route like many of our clients, we both agreed on having our ceremony somewhere outside our country, and our first choice was, of course, the Caribbean! Why not, with all the great experiences we have established for our clients, this was a destination we both dreamed of going. We looked at getting married in Jamaica, but after a long discussion, we eventually chose the exotic location of Varadero, Cuba, and it had a lot to do with the both of us visiting Cuba several times before! Cuba had everything we needed, and was the most affordable for the many guests that joined us.

Hands-On Destination Wedding Experience Helps When You’re Looking To Plan A Wedding At Destination!

You see, not only helping arrange destination weddings for our clients, but also having the opportunity to experience our very own, our hands-on experiences are what truly allows us to help our clients visualize what they should expect and experience.

Let’s Go Back And Talk About Why Destination Weddings Are So Appealing!

There’s no question that experiencing a ceremony on an exotic island destination is truly unique from the traditional wedding ceremonies, and if you’re planning to get married during the winter months where it may be much colder, having the opportunity to exchange vows in a warm sunset on a powdery soft white sandy beach with the angelic sounds of the crystal clear Caribbean waters echoing in the background is an experience that will create special memories for a lifetime!

However, it’s so much more than that! Destination weddings also offer convenience and true value, and most of all destination weddings provide a completely stress free experience. I have to admit our decision to have a wedding on a Caribbean island had a lot to do with us attending several family and friends’ weddings over the years. One consistent issue that would come up was that with all the guests that were invited, a good number of them really didn’t want to be attending that wedding. Unfortunately when you have approximately 300 plus people at your wedding, it’s impossible to spend quality time with all the guests, especially the ones that are very close to you.

Not having the opportunity to have more quality time with family and friends is a very important feature for many engaged couples that have decided to now have a destination ceremony! Many of our clients quickly realized the true luxury of spending quality time with the ones that were closest to them, and a destination wedding easily provided them that unique opportunity.

If a dream destination wedding, renewal of your vows or a special honeymoon is something you have been considering, don’t hesitate to reach us to explain more about the benefits of a destination wedding, and what is required if you happen to decide to get married in the Caribbean.

If you really want to become more profitable and improve operations in your company, you have to shift your focus from the following limiting thoughts about technology.

 

  1. If I buy the latest production software we will be in good shape
  2. We don’t do that here
  3. We are unique, we don’t have competition that use technology to help them generate profits
  4. The plan is in my head, people will steal it off the computer
  5. All I need is more sales to make more profits

 

You’ve got to get the right mindset by eliminating restricting thoughts, and then you’ll be ready to improve people, processes and profitability.

Do you ever wonder how a company can start out with just one idea, a passion and a vision, then 10 to 20 years later have thousands of employees and millions in sales?

 

  1. What did these companies do to become so successful
  2. Are the owners smarter than you?
  3. Do they work harder than you?
  4. Did they have better equipment or people than you?

 

No. But they do use better technology tools to drive operation (the people and the process). Operations represent about 60% or 80% of all your overhead costs but they’re the least understood by US businesses.

For decades, the Japanese have focused on operations that have driven innovation and a culture of continuous improvement. In the right small business owner hands, operations and technology can be a competitive weapon.

Now, ask yourself how can your small company— with just a handful of employees and limited resources — turn operations and technology applications into a powerful weapon to beat competition and learn to grow and thrive!

Why invest in technology / What are the benefits

The bottom line is, if you’re suffering from tight cash flow, exhausted lines of credit and top-line growth, then you have weak operations and have underutilized the technology applications onsite or off-the-shelf that can help you.

First step to rapid profit improvement is to start by questioning your employees. They usually know where costly blocks and bottlenecks are hidden.

Technology can store employee survey results that help you to plan profitability.

Employee Questionnaire(sample)

 

  1. Are your interests and ambitions being challenged
  2. Does each department in this company have measurable standard designed to increase profitability? Does each area have documentation of process flows and procedures of how it should work?
  3. Does everyone in this company share the goal of improving the company profits? Does the CEO hold town hall meetings about ‘planned profits’?
  4. Are you regularly told when you do good work?
  5. Do you get the help you need to do a good job?
  6. As an employee, do you feel you can trust your direct supervisor/manager?
  7. Are owner/managers open and honest with employees?
  8. Does the company provide you with continual training in areas that will make you a better employee? Has it trained you on how to cut operating expenses or increase revenue to improve profits in your area?
  9. Are your responsibilities generally explained, well planned and organized?
  10. Is poor performance tolerated by management? i.e., worker performance, operations bottlenecks and customer relations.

The following are other ways business productivity software drives business processes more efficiently to gain optimal results:

Create an open and communicative environment.

By storing appraisal information within a formal database, managers can more easily communicate business strategy and create measurable goals for their employees that will support overall company objectives. In allowing employees to see the whole picture and understand better how individual goals fit into the company’s business objectives. This can create a energized and engaged employees, thereby raising the business productivity of the company.

Motivate your employees using technology.

Based upon the information gathered in an online performance evaluation, managers can compare current skills with those required for advancement or other recognition or reward opportunities that present themselves as the manager tracks progress on employee goals throughout the year. You may also find you need to redirect employees to different departments if you feel their business productivity could increase elsewhere. If there are impediments to better performance, the company should review why it is happening and try to eliminate these through better allocation of resources or additional training.

Monitor business productivity and employee progress on goals.

Business productivity software solutions enable managers to more easily track progress during every phase of goal completion and offer immediate reinforcement or coaching to keep performance and deadlines on track in daily operations, and utilize performance measurements for strategic planning.

Electronic Commerce

There are many business applications related to e-commerce, from setting up your online storefront to managing your supply chain to marketing your products and services. These technologies fall into three main categories:

Business to Business(B2B)

 

  • Purchasing indirect supplies
  • Look for catalogue-based websites offered by suppliers for corporate purchases, similar to business-to-customer websites, for purchasing indirect supplies such as office furniture, pens, paper, and general office equipment.
  • Leveraging your existing Web presence
  • Improve your existing business-to-customer e-commerce website. Greater sophistication can be added into your online store to target your business clientele.

 

Business to Customer(B2C)

The global reach of the Internet has allowed many businesses to sell their products and services online, both at home and abroad. An electronic storefront is a website with many pre-built e-commerce components like electronic shopping carts and secure payment gateways that you can use to set up an online store.

Internet Marketing

Everything you do to promote your business online is Internet marketing. For example, Internet marketing strategies include (but are not limited to) website design and content, search engine optimization, directory submissions, reciprocal linking strategies, online advertising, and email marketing.

How to Implement Technology to increase profits

IT implementation can be a valuable tool for increasing workplace productivity, but without a careful selection of the right technologies for your specific industry and comprehensive employee training, it can also serve to reduce productivity, profitability and employee satisfaction. The return on investment will depend on whether the technologies implemented are right for a given business’ needs and how prepared employees are to use them.

Step 1

Brainstorm a list of business process improvements you may be able to realize from a technological implementation. Your list should include three categories: improvements that you know to be possible, and which are core requirements for your expense; a wish list of things you would like to have, but which may be future development efforts; and a list of things which would transform the way you do business, but which may not be possible. These three targets provide you with a present-day implementation goal, as well as a future development target–and it may be that your transformational goals could be far easier to reach than you expect.

Step 2

Determine whether you intend to develop these technologies using in-house resources, or through outside consultancies. Nearly every major workflow technology requires extensive customization, implementation procedures and training. Small businesses can sometimes get by cheaply using staff members technologically proficient–but mistakes made at the beginning of the process can ramp up costs later on when you turn to professional outside support.

Step 3

Avoid specifying particular technologies if you do not have the technical expertise to evaluate them properly. The purpose of the managerial process at this stage is to define goals and budgetary constraints; non-technical managers who wed themselves to specific technologies too early can miss out on substantial cost savings, and choose a technology not the best suited for the work.

Step 4

Circulate your request for proposals among outside consultants and implementors, or establish an internal process for doing the same among your staff if you are keeping the work in-house. Major technological implementations will not succeed if they are added to the existing workload of an employee. Proper technological implementations can be more than a full-time job in and of themselves. Staff members shifted to technology implementation should have their existing duties moved to other staff resources.

Step 5

Negotiate a time frame, budget and implementation benchmarks with your external or internal staff resources. If you are working with an outside consultant, your contract should include protections against running over budget and over schedule. Likewise, the consultant will protect his own firm by setting specific terms of the work to be completed, and charging you extra if you change them over the course of the contract.

Step 6

Develop an implementation timetable, including the following steps: test deployment to review the work; training, if necessary; a transition phase from the current workflow to the new technology; and production deployment of the completed technology. This last phase is typically followed by an iterative process, in which improvements to the technology are collected from the staff who have direct experience working with it. When budget and time allow for it, apply a new cycle of upgrades to your technology to ensure that you are getting the most out of it.

It’s fun to make your own library of classical music recordings and decide which classical composers and their music pieces you would like to include. One way is to do this is to purchase the CDs of your choice from the local chain stores. But the problem here may be the high CD cost the local stores may charge due to the overhead charges. Moreover the local store may not be able to provide you the music piece or the composer of your choice.

You are therefore left to rely on the Internet for downloading music CDs. The Internet is indeed a veritable ocean from where you can take as much music as you like sitting in the comfort of your home. There is a wide margin of choice, and a lot of competition among the vendors too. Therefore with a little search you can download the best quality music of your choice at cheaper rates. Besides the competition and the wide choice, the net vendors of classical music can afford to sell the music at cheaper rates due to the absence of overhead charges that your local store has to bear. Download of music on the Internet also eliminates the shipping charges because you are not asking for the CDs, which can only be sent by post.

You also need to select the right classical music Internet vendor. You should opt for the site that offers to supply you the labels and tracks that you want. It should offer a wide variety and flexible choices, including music by emerging artists in every music genre. You should be able to burn as many CDs as you want, transfer music to MP3 devices or any desktop, portable music player or digital device and also make multiple copies of downloaded music. Your vendor should offer to deliver music in the universally compatible MP3 format, which is the most popular and versatile digital file format. The music should have the highest quality fidelity, and should be downloadable to any platform such as PC, Macintosh and Linux.

Best honeymoon destinations in India

India is very well known for its diversity. In fact it is one of the top honeymoon destinations in the world. Best honeymoon destinations in India present the tourist attractions right from beach state of Goa to beautiful hill station of Kashmir to the back waters of Kerala. Best honeymoon destinations in India are Hill stations like Mussoorie, Dalhousie, Darjeeling, Ooty, Kodaikanal, Srinagar, Shimla, Nanital, Manali, Mount Abu, Gangtok and many more The other best honeymoon destinations in India are beaches like Andaman & Nicobar, Kerala and Andra Pradesh which provides you with picturesque beaches and many more. If you are looking for a best honeymoon destination then India is the place where you should visit and explore it.

Package Tours from Bangalore

Bangalore is known as the Silicon city of India. It is one of the cosmopolitan cities of India. Package tours from Bangalore offers you to visit places like Bandipur national park, Bannerghatta nature camp, Bhadra, Bheemeshwari, B.R hills, Cavery fishing camp, Coorg, Chikmagalur, Coorg, Kemmanagundi, Kudremukh, Mysore and many more. Package tours from Bangalore offer holiday packages, tailor made tours suiting to all categories in India on very competitive prices. So in case you want a break from the hectic city life then Bangalore packages offer you with various gateways to treat you and your family.

Tours and Travels

India was regarded as the “Jewel in the crown” of the British Empire. To spend your vacations in India there are numerous tours and travels. These tours and travel help to plan your journey and itinerary as per your requirement and need. They are very cost effective and can design or tailor make your trip as per your requirement and desire. They companies of all categories of packages starting from economy class to lavish category. These tours and travel plan your journey and make your journey hassle free. They have many efficient operators who work day and night to plan your trip and full fill all your needs. They provide you with alluring range of exotic global tours and elegant value added services. These tours and travel are well connected, broadly experienced and globally renowned. So book your vacation now with India tours and travel and enjoy a wonder vacation with your family and friends and create memories of lifetime.

For those travelers looking for adventure tours in East Africa – a lovely 5-day safari is waiting for you on this website: http://africansermonsafaris.com/ .

Scientific works in the theories of finances and credit, according to the specification of the research object, are characterized to be many-sided and many-leveled.

The definition of totality of the economical relations formed in the process of formation, distribution and usage of finances, as money sources is widely spread. For example, in “the general theory of finances” there are two definitions of finances:

1) “…Finances reflect economical relations, formation of the funds of money sources, in the process of distribution and redistribution of national receipts according to the distribution and usage”. This definition is given relatively to the conditions of Capitalism, when cash-commodity relations gain universal character;

2) “Finances represent the formation of centralized ad decentralized money sources, economical relations relatively with the distribution and usage, which serve for fulfillment of the state functions and obligations and also provision of the conditions of the widened further production”. This definition is brought without showing the environment of its action. We share partly such explanation of finances and think expedient to make some specification.

First, finances overcome the bounds of distribution and redistribution service of the national income, though it is a basic foundation of finances. Also, formation and usage of the depreciation fund which is the part of financial domain, belongs not to the distribution and redistribution of the national income (of newly formed value during a year), but to the distribution of already developed value.

This latest first appears to be a part of value of main industrial funds, later it is moved to the cost price of a ready product (that is to the value too) and after its realization, and it is set the depression fund. Its source is taken into account before hand as a depression kind in the consistence of the ready products cost price.

Second, main goal of finances is much wider then “fulfillment of the state functions and obligations and provision of conditions for the widened further production”. Finances exist on the state level and also on the manufactures and branches’ level too, and in such conditions, when the most part of the manufactures are not state.

V. M. Rodionova has a different position about this subject: “real formation of the financial resources begins on the stage of distribution, when the value is realized and concrete economical forms of the realized value are separated from the consistence of the profit”. V. M. Rodionova makes an accent of finances, as distributing relations, when D. S. Moliakov underlines industrial foundation of finances. Though both of them give quite substantiate discussion of finances, as a system of formation, distribution and usage of the funds of money sources, that comes out of the following definition of the finances: “financial cash relations, which forms in the process of distribution and redistribution of the partial value of the national wealth and total social product, is related with the subjects of the economy and formation and usage of the state cash incomes and savings in the widened further production, in the material stimulation of the workers for satisfaction of the society social and other requests”.

In the manuals of the political economy we meet with the following definitions of finances:
“Finances of the socialistic state represent economical (cash) relations, with the help of which, in the way of planned distribution of the incomes and savings the funds of money sources of the state and socialistic manufactures are formed for guaranteeing the growth of the production, rising the material and cultural level of the people and for satisfying other general society requests”.
“The system of creation and usage of necessary funds of cash resources for guarantying socialistic widened further production represent exactly the finances of the socialistic society. And the totality of economical relations arisen between state, manufactures and organizations, branches, regions and separate citizen according to the movement of cash funds make financial relations”.
As we’ve seen, definitions of finances made by financiers and political economists do not differ greatly.
In every discussed position there are:

1) expression of essence and phenomenon in the definition of finances;

2) the definition of finances, as the system of the creation and usage of funds of cash sources on the level of phenomenon.

3) Distribution of finances as social product and the value of national income, definition of the distributions planned character, main goals of the economy and economical relations, for servicing of which it is used.

Every woman starts to become interested in skincare as she ages and sees those fine lines forming around her eyes and mouth. Those wrinkles and sagging skin that just doesn’t glow like it used to. And many women start to realise that natural skincare products are by far the best skincare products. But how do you find the best natural skincare products?

However the first question to ask is why would you want to use natural skincare products? What does “natural” mean and what is the difference between “natural” skincare products and other skincare products?

There is no formal definition of “natural” when it comes to skincare and anti aging products. However to me “natural” means “safe” skincare products.

Safe? Aren’t all skincare products safe? Why would they be unsafe?

Sadly the answer is that not all skincare products and anti aging products (or cosmetics or beauty products for that matter) are safe. It is gradually becoming known that many skincare and anti aging products and cosmetics, perfumes, body care and beauty products contain ingredients that may in fact be damaging to your skin or even your health. I first became aware of this when my young daughter had a terrible skin reaction to her first use of cosmetics when she had her first ballet concert, and have been interested in this ever since.

Many ingredients that go into our skincare products and cosmetics in the US are banned in other countries, like European countries. But here it’s perfectly legal to use suspect ingredients in our skincare and anti aging products and the FDA doesn’t regulate against this. The problem is so bad that there are whole organizations set up to try and foster the manufacture of safe skincare products and cosmetics.

I’ll give you an example. A recent study found lead in over 50% of big brand lipsticks tested. Scary isn’t it?

So many people are turning to natural skincare products and cosmetics to find safe products. And of course they want to find the best natural skincare products because the companies that make skincare products from all natural, and safe, ingredients, aren’t the big brand name companies.

Most companies that make natural skincare products have signed the “Compact for Safe Cosmetics” to evidence their commitment to producing safe products. And these natural skincare products are usually much more effective than their less safe but more well known cousins which you see advertised on TV and on the shelves of the stores.

That’s because the companies that make the best natural skincare products are small niche companies. They can’t compete on marketing budget, so they compete on product quality. To survive they need to produce top shelf products so that customers come back over and over again. So they don’t need to spend up big on TV advertising.

There are excellent natural skincare products made up into a complete scientific skincare system that are available to buy and are safe to use, and extremely effective. They aren’t made by the big name skincare companies or cosmetics companies, but if you manage to find them they are cost comparable or even cheaper than the big brands, and safe to use.

Survival China Travel Tips and Tricks

These China Travel Tips, Survival Techniques, will help you get around and make your trip to China easier, so you will be able to experience the real China with a little less stress.

China is an odd beast that needs to be respected; the major cities, Beijing, Shanghai, and Xian, all have their own personalities.

Some complex situations that you think would be an organizational disaster turn out to be great and you wonder afterward what all the fuss and worry was about. Then the simplest of tasks can turn out to be a major calamity.

This is when you have what we call here a “China day”.

These days come and go and are part of the experience of everyday travel in China. One needs to have an open mind when travelling China. It is a place with thousands of years of history and culture that is trying overnight to adapt to Western ways of living.

You need to have a very open mind when you Travel in China.
I have listed below a few China Travel Tips that will make life that wee bit more bearable on your Travel China experience.

China Travel Tips – Be Toilet Wise

o Never expect a clean toilet 100% of the time.

o Be prepared; Carry some tissue.

o You may have to use a squat toilet, again if you know this before hand it is not a shock. If you don’t know how to use a squat toilet, try the following experiment at home.

While holding onto something for support with both hands, lower your body down into a low squat position, so that the cheeks of your bottom is almost touching your heels or the back of your calf. Now, let go with your hands. See if you stay in this position for at least 1 minute. If you fall backwards or you cannot get up, then a squat toilet could be a problem for you! Practice, you will be happy you did.

o If you see a clean toilet, Go… it may not come again for a while.

o There are many public toilets around the cities, usually the ones you pay for are OK, (RMB .5), the others best to stay away from if you can. You will soon notice them as you walk around the cities.

o Be warned that public areas like bus and train stations are usually what I class as “tough toilets”, however if gotta go you gotta go.

o Outside of the major cities, the toilet systems are old or have very narrow plumbing /pipes and get blocked easily. In these cases a small basket is usually beside the toilet, this is for your used toilet paper.

One of the best China Travel toilet Tips I can give you, is use hotel lobby toilets; these are everywhere and are always clean. Still they may not always have toilet paper. It depends on the class of hotel that you are using.

I do not wish to scare you. However, of all the China Travel Tips in all the other web sites I have read, this is a topic not often mentioned, but it is very important to us all.

So outside of the major cities conditions can be tough. But most of the time everything will be fine, especially if you book a tour; everything will have been checked out before hand. However even the best laid plans can go wrong, so be prepared, the toilets in the smaller cities, towns and villages can be scary.

China Travel Tips – The Food

o The food is great and the variety is overwhelming. Most of the time you get to choose what you eat, or you can recognize what you’re eating, however sometimes you do not get a choice. Carry a chocolate bar or something; this will keep you going until some food that you can recognize turns up. Drink bottled or boiled water, as the tap water is NOT safe to drink, this is for the whole of China. Even boiled water, while sterilised can contain a lot of minerals and iron deposits that you probably do not want in your system. The safest bet is to drink bottle water. Tap water in most big cities is OK for brushing teeth.

o Eating habits – Most Chinese people have a great habit of being very noisy when they eat and lunch and dinner times can be a wonderfully noisy celebration, food tends to go in all directions, its just part of being in China.

o People also smoke at the table while everyone is eating, so some restaurants get very loud and smoky.

o If you get stuck what to order as most of the menu’s are in Chinese just look at the table next to you and point to the dish you fancy and ask how much it is, this system works really well and know seems to mind.

o I have a basic menu that will help you order safe food, (no Cats or Dog) this will enable you to visit a larger selection of restaurants, not just the tourist ones with high prices. You can carry it with you and use it in the local restaurants where most will be able to serve what is on it. This way you will know what you are eating.

These local places are very cheap and the food it great. Contact me if you would like me to send it to you.

China Travel Tips – Taxis

o China Travel Tips- Taxis – Taxis are an experience that can have you griping the seat and gasping for breath; however you soon get used to it, after the first few rides, you’re an old hand.

o The taxis in Shanghai are, overall, quite good. Try to get the Blue, Blue’ish Turquoise, Gold and White taxis, these are the best… these are the four major taxi companies and are generally recognised by their single colour paintwork. The others are OK, just older and a rougher ride (the others also may have faulty metres). No drivers will speak English.

o Carry your hotel or accommodation business card with you, written in Chinese, this helps if you get lost walking around town.

o In all the taxis around the country you will see the drivers name and taxi registration number in plain sight. If you have any problem, or if you think you have been over charged etc, just take this number down, make a big fuss about it, and the driver then should wake up and fix whatever problem you have. Even better is to take the receipt. This has all the trip details on it and you can ring the taxi company if you want to take things further or if you’ve left something in the taxi.

o The government takes rip-off drivers in all cities, Beijing and Xian especially, very seriously and if you complain they will lose their license. This is their livelihood. So far I have had not one driver in 3 years that has not backed down and we have then agreed a price for the trip or solved our problem.

o In Shanghai, it is common practice for taxi fare increases after 11pm. However, one can usually bargain for a 20% discount, which will get the fare back to the pre-11pm rate.
Be strong with the taxi drivers, never-the-less, keep your cool, smile and negotiate.

China Travel Tips – Shopping

o China Travel Tips – Shopping – China is a shopper’s paradise, Markets, Bargains; Top labels… anything and everything if you have the time. With clothes, the larger (Western) sizes can be quite hard to find, however in the major cities where you get a lot of tourist traffic, you can find them.

o Electrical gear, DVD’s, Cameras, stuff like this is not worth buying in China, Hong Kong is still the best place for this.

o Store hours in the major cities are from 10am to 10pm, 7 days a week.

o Visa card is still the best card to carry, with ATM’s in good supply all with PLUS access etc.
There is usually a surcharge for use of VISA, MasterCard or other forms of credit card.

o Wait on purchasing if you can, look around to get a feel for the prices. The Chinese are VERY experienced at selling and know that we halve the opening price when bargaining.
In the markets go for 25% of what they first ask; go so low that they let you walk away. This will give you an idea of the bottom price. The resulting end-price will probably be around 40% to 50% of where they started.

Whatever the market people say, they are used to pushing and haggling for best prices. Do not worry about being too hard, they are used to it and will not sell you an item unless they make a profit. Don’t be concerned with the apparently hurt body language when you go low – it is all part of the game. As soon as they have wrapped up your first purchase, they will try to sell you something more. Remember to keep smiling and having fun while bargaining.

China Travel Tips – Medical Treatment and Records

o Most hotels will have a doctor that you can see. In the major hotels English will be spoken.

o Always take a small first aid kit, cold remedy, headache tablets at the very least. WATSONS is a very large chain chemist. Most of the remedies, tablets etc, that you may require should be in these shops. These shops are all over China.

o There is a great network of pharmacy type shops; these are indicated by a Green Cross. There will always be a 24 hr Green Cross pharmacy in the city you are in. It is handy to carry a Phase book, as no one will speak English, however you will end up with something that will help.

o INPORTANT POINT – for most of the mass produced packet type medicines, the packaging will be written in Chinese on one side, English on the other. However in the shops you only see the Chinese side. Have a good look, turn the packs over, it gives you a lot more confidence knowing you can read the package.

o If you have a specific medical issue, take records, most of the Doctors will have OK written / reading English, even though their oral English will be poor.

China Travel Tips – Telephone

o Using the phone is as easy as at home. However the person picking it up will not speak English or have very broken English… the Major 4- or 5-Star Hotels will all be OK.

o What is worth doing is buying a Chinese Telecom SIM card, they are about RMB100 and with this you get RMB50 in calls, the other 50 is for the price of the SIM card; this SIM card will go into all major brand phones and work OK.

By doing this, people can reach you within and out of China if there is an emergency. If you have a couple of phones, you can short (txt) message each other (SMS). Also you are able to call your tourist guide, hotel etc if you have any major problems. It is a cheap way to keep in touch.

NB.Before you buy a Chinese SIM card, check that it will work in your Cell / Mobile phone. There are plenty of China Telecom shops that can help.

China Travel Tips on when NOT to move around China.

o Spring Festival, this would be the Chinese New Year time, around the end of January / Early February

o Early May; Labour day Holidays

o Early October; National Day Holidays

Of all the China Travel Tips National Day is the biggest one. Millions of Chinese travel at these holiday times of the year. Most are travelling back to home towns or visiting family. Hotels, trains, planes, cars, buses, and roads are all crowded to the maximum. Major congestion, everywhere.

Also travel fares are at their full price. No discounts are offered!
Stay in one place and enjoy where you are. It’s best and causes fewer hassles.

China Travel Tips – TV

o If you want to watch TV, most of the major hotels will have cable and if you are in the smaller places, the national channel, CCTV9 is in English. Over the last couple of years it has got a lot better, with some great China Travel Tips programs, news and views on people and places around China.

China Travel Tips – Airport Tax

o There is a “construction fee” at almost all airports.

Domestic flights RMB 50
International flights RMB 90 – which is to be paid in local currency.

Just recently, tickets are being tissued with the Construction Tax included; however make sure you have the Tax money with you just to make sure.

I hope some of these China Travel Tips will come in handy and will make your trip to China that little bit easier.

If you have been to China and wish to share your China Travel Tips, please feel free to contact me anytime.

Market Driven Innovation (MDI) is designing, managing and implementing your innovation process based on the needs and wants from your key markets. MDI is not new, but still today, many companies have found it difficult to transform their innovation work from their entrenched technology and product forward approach they have been using to a market back approach. Often, their entire business processes have been built around their assets and products they produce and their go-to-market strategy based on their historical sales experiences. The result of this behavior is premature commoditization of their value propositions, their most important assets. Market Driven Innovation is based on a strict set of principles:

o Engineering/technical resourcing decisions are made based on a validated market need and an attractive business case.

o Organizational Focus is achieved from understanding market segments and targeting the most attractive segments for growth

o A cross-functional team approach, marketing, technical, and sales all contribute to the growth initiative together, and thus are aligned on the strategy:

o Accelerated ramp up after launch from a higher operational knowledge of the market

o Accelerated technology development because better design specifications from a segmented market

o Driven by business leaders who make resource allocation decisions consistent with the strategic direction of the business, and link development to marketing process.

Market Driven innovation begins with a business orientation towards specific and targeted markets. These markets define strategy which defines resource allocations especially those resources dedicated to the innovation process. In this context we define innovation as the creation of value, and Market Driven Innovation as placing emphasis on customer values, beginning with choices as how a business goes to market; to how they position their brand and products in those markets they proactively choose to serve; to the nature of their product improvements; and to their search for new products and services that may more effectively meeting the emerging future needs of their targeted markets.

Identifying these target markets is core to Market Driven Innovation. Understanding what drives market growth and major unmet needs of the key market players as well as how they define value and establish the basis for generating growth ideas and concepts – straight from the market. These ideas and concepts are the genesis of the innovation process. The more market back concepts, the more opportunities for successful growth. Knowing target markets enables a business to:

o Design, communicate, and deliver more robust value propositions aimed at specific market segments

o Capture more of the value we provide because they can measure the value and make strategic pricing decisions that are consistent with their marketing strategy.

o Apply resources more effectively where they bring value by focusing them only on where value is identified.

o Develop and bring new offerings to the market faster because they know what the market values and how to deliver their offering based on value.

o Evaluate new markets where they can bring more powerful value propositions and new offerings

These elements of business design when generated from a market back learning model, form the basis for a market driven organization, and more specifically, Market Driven Innovation as a core driver of your growth process:

o Provides business management with facts from direct contact with the marketplace to decide which concepts merit moving forward with resourcing.

o Balances depth and speed in this disciplined approach using an organized set of activities.

o Enables cross function teams to develop a common understanding, direction, and shared values throughout the innovation cycle

o Enhances chances of success

Voice of the Customer (VOC) captured early and operationally is an essential component of creating and delivering value with the growth process. Capturing VOC is not a trivial or casual activity, and well thought our and designed VOC is critical to Market Driven Innovation. Effective VOC requires:

o Learning Customers desired outcomes – what they want to happen to help them become more successful.

o Getting to Fact based and data driven information that can be translated into offering features that address the customer outcomes.

o Clearly identifies the benefits the customer will receive and thus the discrete value they will place on an effective solution to them.

o Must be well understood by both marketing and technical in the same way with an aligned sense of the relationship to strategy and core competencies.

VOC is the work you do and do well before you even think of applying technical resources to do product development work. In this regard, you don’t misuse valuable and limited technical capacity. Technical people need to focus on projects that have been market validated both to focus their limited resources and provide them with advanced market specifications that help accelerate the development cycle.

To this end, as we will discuss more later, you engage your technical resources along side of your Marketing people to co-learn VOC, and thus both are better prepared to do their work that is defined by your targeted markets. In this way our resources are aligned from day one of an innovation effort through to launch of a new offering. A key outcome of an aligned and shared approach is achieving success faster and at less overall cost. No wasted costs as a result of false starts and lingering stops.

The three key components or a successful change to market oriented MDI are:

o Creating The Right Mindset – Leaders set the agenda

o Building the necessary skill set – A common framework for implementing

o Providing the best toolset – Fact based information guides decisions

Incorporating all three into the business process is a requirement for successful transformation to a market driven organization. It’s as straight forward as knowing where you are going, how to get there, and a map to take you there. We will discuss each of these three success drivers in more detail below

Creating the right mindset

Leaders must take charge of the agenda beginning with examining and changing how they lead, what marketing and technical practitioners do differently, and most importantly, how they work together using a rigorous framework from concept selection through to offering commercialization. Leadership owns the MDI process highlighted below. The first two levels in the process, Concept Development/selection and Market Validation are the critical elements. In this model, Leadership does not resource technology development until sufficient market evidence and validation provides the basis for resourcing. Technology resources only work on market validated concepts. Leadership’s ownership of the process means they:

o Demonstrate the value and set expectation

o Focus and align the organization around strategic direction and core capabilities.

o Identify, and guide the performance requirements necessary to generate the profit results.

o Organize people to assure the right combination of organizational strengths are applied to both know and act effectively on markets.

Three crucial questions are answered in market validation and business case development:
1. Is there an external basis for believing the concept has sufficient value to the market to proceed?
2. What is the best validated value proposition that sets the design basis for development?
3. Can we make money from developing and commercializing this value proposition?

Building the Necessary Skillset

The Innovation provides the basis for skill development and tool utilization. Each element of the framework requires specific work designed to deliver decisions to move from one element to the other. A short description of the work elements are describe below.

Concept Development and selection: Developing and characterizing concepts (sometimes called the “Fuzzy Front End”). Idea generation methods are generally well-known and most work well enough to assure a good set of concepts to evaluate. What we uniquely require is a concept characterization approach that helps the evaluators better understand and choose among several concepts.

Market Validation: Once a project has been chartered, a decision (stage gate) is made to resource to development and includes four key components, validated market landscape; Value Proposition Development; Competitive Alternative Assessment; and Business Model Evaluation. A validated market landscape identifies and characterizes the market spaces in which the concept may bring value. In this context, it provides the basis for demand, and thus the first real attempt at generating revenue potential. It identifies the key specifiers and influencers, and begins to describe their unmet needs that the concept may address as well as key hurdles that must be overcome to have a successful and sustainable initiative.

The Value Proposition is a description of the value your concept will bring to the targeted market, the benefits the market will receive, and how you will get paid for bringing the value. Value proposition development is the holy grail of marketing. If you learn your value proposition, and it truly brings the market real value, you can build the remainder of your growth initiative around it. Value propositions must be measurable and actionable.

Business Case Development: Before you engage in developing the required technology, answer the questrion – “Can we make money on this value proposition?”. Market Driven Innovation often requires a new way to go to market to accelerate and maximize acceptance and value capture. Value adding chain analysis through to the end user is an important skillset to utilize for business model evaluation. Business models are defined by what customers are selected; how we capture value; our level of strategic control; and the scope of our value proposition. The Business Case should be determined as early in the innovation process as possible. Opportunity modeling can provide the necessary basis for understanding the top line potential and the marketing cost for the innovation.

Technical Development:Effective market validation provides the product developers/designers a clear and crisp basis for building in the necessary design elements into an innovation. We now know the needs (what the market is willing to pay for) and the wants (potential areas of uniqueness). No more starts and stops caused by changing specifications from learning on the fly. Product developers can utilize their best practices with the certainty that they are on the right track. Because we begin the development process with clear market understanding, we now can bring the key customers into the development cycle early and often. We know their testing protocols, and their current standards by the competitive alternative they are using today. We design, we test, we engage the customer to test, we upgrade. Active parallel processing accelerates the development process and we get to launch faster.

Commercial Launch: Preparing for the launch includes the short term developing the marketing entry plan and the marketing mix, and the longer term multigenerational planning. These should be done together since the longer term positioning could have an effect on the launch protocol. The launch plan includes the target market; the offering positioning based on the value proposition; the communications strategy and plan; the channel strategy and plan; the pricing strategy and implementation plan driven by long term optimal pricing decisions. Multigenerational planning (beyond the launch); includes second and third generation offerings; strategy mapping; and a revenue acceleration plan. The managing process and control plan are incorporated into the commercial launch to assure optimum demand creation and delivery

Providing a Useful toolset

The toolset necessary to enable Market Driven Innovation consists of an integrated qualitative and quantitative set that enables the Market Driven Innovation team to successfully address the critical market questions identified in their chartered project. Two interdependent approaches make up the composite of Voice of the Customer (Market Driven). Together, they are designed to answer all the questions necessary to progress through the innovation process defined earlier.

A qualitative market learning tool should be installed to translate concepts into possible value propositions, begin the segmentation process, define the industry structure and dynamics, and expose the relative value vs. competitive alternatives. It also provides the basis for design of the quantitative VOC that follows once a decision is made to proceed to the business case and technical development stages.

A quantitative instrument that captures: concept tests including value elements and price; attribute importance rankings and current performance ratings; outcomes rankings; feature benefits; and competitive ratings. Other pertinent information to assist in segmentation should also be incorporated.

Getting Started With Market Driven Innovation: Market Driven Innovation can either be installed inside a business unit which is structured with both a technical and marketing unit, or can be institutionalized within a corporation as “the way we innovate”. The initiation for each is different given both the breadth and depth the sponsors must address in the change process. It is simpler and much faster to initiate change in an organization that is both ready and organizationally integrated. The leadership can evolve the change live while doing their innovation work by starting with a few projects that are definitive and have a short horizon. As the teams demonstrate success the change process takes on a life of its own and becomes a natural new way of doing work. The basic framework for such an approach is:

o Leadership diagnostic to define both scope and level of change required. Many groups already have an external perspective to their work and thus, change becomes a reinforcement of their beliefs.

o Develop and agree on a project plan to install MDI.

o Training the leadership and team on MDI elements. Utilize one or two projects to exemplify throughout the training. Note: the idea here is just in time training. Teams are trained on each element then they experience the element and move forward to training and experience thought each stage of the process. Prevents training fatigue and accelerates progress towards commercialization

o Select and charter projects.

o Customize framework to fit organizational culture and existing operational approaches and language.

Looking for a great place for vacation with family? Europe is one lovely continent where everyone has an ample number and variety to choose from according to their interest. However, this can also confuse the travellers since they may not be able to decide as where to go and what all to skip. For this, there are numerous pre-set Europe travel packages which are available to the tourists to choose from.

These travel packages which are available to tourists for holiday are prepared keeping in mind the general interest and preference of the tourists. For those who have an interest in history, the places and destinations which have a high historical importance are included in the packages and thereby suit the tourists. Also, for those who have an interest in architecture, such people can take up a package which is prepared keeping in mind architectural wonders of the continent of Europe. Out of these Europe travel packages, the tourists can easily choose one and enjoy the best trip according to their interest.

The Europe travel packages that are pre-set and defined are also done considering the budget that a traveller has. Also, keeping in mind a time frame too, the packages can be obtained. Proper planning by online tour planners, tour guides for Europe etc precede the making of the package for the travellers which thereby suit their needs well.

Complete care of the travellers is taken. Europe travel package includes all the facilities for the travellers. Whether it is hotel booking, flight reservation, sight seeing, taxi bookings etc, all is done beforehand through the package organiser itself. Prior booking also helps in saving money of the travellers.

With Europe travel packages available to the tourists easily, they can make a readymade choice which suits their needs. This way they can have a great holiday and at the same time, stick to a proper budget as well as time frame.